offering exclusive windows to retailers
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, 02-23-2012 at 01:43 AM (8 Views)
offering exclusive windows to retailers
The decline of the DVD such as The Big Bang Theory seasons 1-4 DVD boxset business, which began in 2009, has split the producers of direct-to-DVD content into haves and have-nots -- and sent the major distributors to look for sweeteners for their product, including offering exclusive windows to retailers, adding bonus material and instituting loyalty programs.Predictably, the majors are hurting the least. About a dozen large distributors who are fan of Married With Children seasons 1-11 continue to churn out titles like Disney's animated "Tinker Bell," Fox's "Wrong Turn" franchise and Universal's "Bring It On" video sequels, which skip the theatrical window and rake in tidy profits. The independents are having a rougher time.The majors are releasing fewer direct-to-DVD titles, but the average revenue per title is relatively steady, indicating that individual releases remain good financial performers. Despite the downturn in the DVD such as The Closer Seasons 1-6 biz, such releases have brought in a steady $4 million -$5 million apiece in recent years, according to IHS Screen Digest.
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