Light To Guide Our Feet Victory Bulletin - Dell Tops Newsweek’s Greenest Companies in America 2010

Dell Tops Newsweek’s Greenest Companies in America 2010

Top rank results from efforts to green company’s supply chain, operations, products and solutions
Newsweek Green Rankings based on companies’ environmental performance, policies and reputation
Chairman & CEO Michael Dell says sustainability makes Dell a more responsible partner to its customers

Round Rock, Texas - - (October 18, 2010) - - As a result of its environmental commitment and close collaboration with suppliers and customers, Dell has topped Newsweek’s Greenest Companies in America ranking for 2010. The company moved to the top spot among Newsweek’s Green Rankings from its No. 2 position on the 500-company list last year.

“Dell’s focus on environmental stewardship and sustainability helps us to be a more responsible partner to our customers,” said Michael Dell, chairman and CEO. “The efficiencies we can all achieve through the use of greener products, solutions, services and programs should be an integral part of every corporate culture. This ranking is the result of a long-standing commitment that remains at the heart of Dell and the work we do in service of our customers.”

The Newsweek Green Rankings grade America's 500 largest publicly-traded companies, as measured by revenue, market capitalization and number of employees, on their environmental performance, policies and reputation as environmentally responsible companies. The complete list can be found at www.newsweek.com/green.

Dell was recognized for its efforts to ensure sustainability is built into its supply chain and operations, as well as its work to make ‘being green’ easy and cost-effective for customers. The company’s convenient recycling programs, for example, have diverted more than 484 million pounds of equipment from landfills since 2006, and its introduction of bamboo packaging provides customers a strong, rapidly renewable packaging alternative that can be composted for easy disposal.

Dell was also recognized for increasing the energy efficiency of its products, helping customers save more $5 billion in energy costs since 2006 using energy management features on its OptiPlex business computers.
Learn more about Dell’s commitment to environmental stewardship at www.dell.com/earth.

Ranking Newsweek’s Greenest Companies in America

Newsweek partnered with three independent organizations to assemble a ‘green score’ for each company. That score is based on three components:

The Environmental Impact Score, compiled by Trucost, is based on more than 700 metrics, including greenhouse-gas emissions, water use and solid-waste disposal.
The Green Policies Score is based on data collected by MSCI ESG Research and reflects an analytical assessment of a company’s environmental policies and initiatives.
The Reputation Score is based on a survey of academics, environmental officers and CEOs.

To calculate a company’s overall ranking, the three componentscores were standardized, combined using a weighted average (45 percent for the Environmental Impact Score, 45 percent for the Green Policies Score, and 10 percent for the Reputation Survey) and mapped to a 100-point scale.

Courtesy Dell

Pub: www.ltgof.com Light To Guide Our Feet Victory Bulletin [October 2010]